Claim: Pakistani digital bank easypaisa is distributing PKR 25,000 under a “Birthday Fund” to all of its customers via a viral link.
Fact: easypaisa did not announce any “Birthday Fund”. The claim contains a link to a scam website.
In December 2025, multiple Facebook users posted that easypaisa, one of Pakistan’s biggest digital banks, had announced a “Birthday Fund” worth PKR 25,000, which anyone could receive by clicking on a link provided in the caption (archived here, here, and here, respectively).
The posts are accompanied by the following text:
“🎉 *ایزی پیسہ کی جانب سے Rs.25,000 سالگرہ فنڈ!* 🎁 💥 *تمام صارفین کے لیے خصوصی آفر!* 💥 📌 *اپنے 25,000 روپے حاصل کرنے کے لیے:* ✅ نیچے دیے گئے لنک پر کلک کریں👇 ✅ موبائل نمبر درج کریں ✅ اور اپنی رقم حاصل کریں! 🤑 🚀 جلدی کریں، آفر محدود مدت کے لیے ہے! 🔗 _یہاں کلک کریں اور موقع ضائع نہ کریں:_ 👇 https://jazzpay.cc/25000-free-cash 📲 *اپنے دوستوں کے ساتھ بھی شیئر کریں تاکہ وہ بھی فائدہ اٹھا سکیں!* 🤝
[PKR 25,000 Birthday Fund from Easypaisa! Special offer for all users! Click on the link below to get your PKR 25,000, enter your mobile number, and get your money! Hurry, the offer is for a limited time! Click here and don’t miss the opportunity! https://jazzpay.cc/25000-free-cash Share with your friends so they can also benefit!]”
We also received the same claim on WhatsApp.
Soch Fact Check has investigated and debunked various different types of scams in the past as well.
Fact or Fiction?
Soch Fact Check searched the official website and social media accounts of easypaisa for any such announcement but did not find one.
We did, however, find three warnings against scams on their Facebook page posted in the second half of 2025 — on 10 November, 28 September, and 27 September — but not about the claim we’re investigating. In one, the bank urged users to “remember that easypaisa only sends messages from 3737”.
On its website, the bank lists “0347,” “051-8166001,” “042-3333-0347,” and “0343-3737-111” as its “ONLY official outbound numbers for calls”.
Campaign ‘in no way associated with easypaisa’
In a statement provided to Soch Fact Check, the digital bank clarified that “this campaign is in no way associated with easypaisa”.
“We advise our customers to remain cautious of potential online scams. To ensure the safety and security of your data, please avoid following unverified links or sharing personal details with unauthorized sources,” it said, urging people to refer to easypaisa’s verified social media pages and official website “for accurate information regarding our products and services”.
Fraud, scam detection tools
On the other hand, we ran the URL “https://jazzpay.cc/25000-free-cash” through multiple detection tools, such as ScamAdviser, Fraud Detector, Pulsedive, Scam Detector, Norton’s AI-powered Genie, and Sucuri SiteCheck, as well as Uniform Resource Locator (URL) checker URLert and IPQualityScore (IPQS), a fraud detection and cyber security website.
According to ScamAdviser, the website is “very likely unsafe”, with a trust score of 1 out of 100. “We discovered that other suspicious sites are hosted on the same server as the website. […] The domain has only been registered recently. We recommend you to be cautious when buying or using services from a website that is very young. […] Websites of scammers often only last for a few months before they are taken offline,” it noted.
“This registrar has a high percentage of spammers and fraud sites. The domain registration company seems to attract websites with a low to very low trust score,” ScamAdviser added.
Fraud Detector’s metre turned red, indicating a warning. The test results were “negative”, it said, adding that the website may be “fraudulent” or “has been reported negatively by others”.
Pulsedive said there was an “unknown risk” in the website and that its HTTP status led to a “307 Temporary Redirect” notice.
As per Scam Detector, the website is “controversial, high-risk, [and] unsafe”, with a score of 14.7 out of 100. Its domain was created in March 2025 and “detected on blacklist engines”.
Norton’s Genie found “uncertain results from the URL scans” and a “lack of text to analyse”, thereby recommending caution. When asked to run a test again, it urged people to “stay vigilant and be cautious about any unexpected links or requests for personal information”.
According to Sucuri SiteCheck, there was “malware detected” once the website opened. It marked the page as “Critical Security Risk,” with a suspicious redirect to the link “https://tapmad.gotrackier.com/click?campaign_id=119&pub_id=113&p1=7731234052&p2=562869&p3=65069”.
URLert concluded that the website’s URL was “malicious”, with a 95% confidence level yielded through domain, static, and dynamic analyses. It said the page “attempts brand impersonation by displaying ‘Easy Paisa Birthday Gift’ on a non-official domain (jazzpay.cc), which is a common phishing tactic”.
“Further, the domain is newly registered, uses a high-risk TLD, and exhibits cloaking behavior, serving different content (an unrelated e-commerce site) to dynamic analysis, indicating an attempt to evade detection,” it added.
When marked “high-risk” or suspicious, the TLD, or Top-Level Domain, can be used to facilitate malicious activities, such as data exfiltration, phishing, command-and-control (C2) operations, and malware distribution, according to GoSecure, a professional security and threat detection service.
Content cloaking, on the other hand, means that the website displays “different content for desktop vs mobile”, URLert said.
Lastly, IPQS observed that the URL “is not safe due to malware and phishing activity”.
Soch Fact Check, therefore, concludes that there is no “Birthday Fund” offer for easypaisa customers and the viral social media posts contain links to scam websites.
Virality
Soch Fact Check found the claim being shared here, here, here, here, here, here, and here on Facebook, here on Instagram, and here on YouTube.
It also appeared as a blog post here.
Conclusion: easypaisa has not announced any “Birthday Fund”. The posts in the claim contain a link to a scam website.
Background image in cover photo: easypaisa
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