About Us

Soch Fact Check is a non-partisan organisation dedicated to sorting fact from fiction. False news has the potential to mislead citizens, sway elections, and endanger lives. Our goal is to stop the spread of misinformation and disinformation by promoting accuracy in media and public discourse.

Soch Fact Check is a sister site of Soch Videos and Soch Writing.


The Team 

Zainab Husain is the managing editor of Soch Fact Check and a video producer at Soch Videos, where she has produced a number of short documentaries about Pakistani politics, gender justice, urban planning and human rights violations. She graduated from SOAS, University of London with a Bachelor’s degree in Social Anthropology. She reads fiction in her free time and tries to avoid social media.

Fizza Qureshi is a fact checker and video producer at Soch Videos. She has previously worked as an urban researcher and has a keen interest in the relationship between city planning, housing, and gender. She graduated from the Institute of Business Administration with a Bachelor’s in Social Sciences and Liberal Arts. She also loves to paint, take photographs, and read in her free time.

Ayesha binte Rashid is a fact checker and correspondent at Soch Fact Check. She has previously worked for Herald Magazine and Coke Studio. Ayesha spends her free time looking for old music and procrastinating on her reading.

Umer Zaib Khan is a fact checker and sociology student at the Lahore University of Management Sciences. He is interested in politics, technology, and social change and believes that improving the quality of information available to voters is an important aspect of improving the quality of government in Pakistan.

Areeba Fatima is a fact-checker and a student of sociology and anthropology at the Lahore University of Management Sciences. She is interested in politics, technology, art and literature and dreams of an equal opportunities future for women. She also writes fiction as a hobby.

Advisory Board

Sofyan Sultan studied at Brown University, SOAS, and University College London. He is the CEO & Co-founder of Soch and the majority shareholder of Green & White (Private) Limited. 

Arafat Mazhar is the Co-Founder of Soch and he sits on the advisory board. He is currently serving as a director at Engage and Shehri Pakistan.